“Addressing Bergdorf Goodman” — Cornell B.Arch Thesis Project

The Thesis was presented at Cornell University on December 4th, 2009. Thesis advisors: Val WARKE, Jim WILLIAMSON

Once "spectacles of extraordinary proportions", department stores are now common retail spaces. Through the application of film, particularly Fellini's 8 1/2, and the understanding of the store as a living subject, Bergdorf Goodman's dreams, fantasies and memories are released, providing a framework for the implementation and organization of new programs in distinction to shopping. In an effort to return to its golden age, these programs open up the store to an eclectic population, making a more social and cultural urban experience.